http://www.catb.org/~esr/html-hell.html
"Okay," I hear you saying, "so you’ve given me good advice on how not to screw up. Have you got anything more positive to say? Like, good things to do and how I can improve my page?" For you, my friend, I have three words. Content, content, and content. Give the audience a reason to care. Too many web pages are like tales told by idiots, full of sound and fury, signifying nothing. Do you want to be interesting? Then forget the graphics and the glitz. First and foremost, have something to say.
It sounds good but it’s not easy 😆